If you want to create high-quality content, you need to start by creating an excellent content brief for your writers. This document will outline the specific goals and objectives of your project, as well as the target audience and tone you are hoping to achieve. In this guide, we will walk you through how to create a great content brief that will help you produce amazing content!

Anyone who manages a team of writers knows how difficult it is to deal with uneven and poorly-written first drafts, regardless of their role.

Yes, their content is well-written in terms of language and syntax. However, when drafts fail to meet client needs, lack the appropriate keywords, or link to competitors because of editing, it depletes your time and energy.

It’s time to instruct your writers in detail on how to produce quality content if you spend hours on revisions.

This guide will teach you how to create an excellent content brief that will help you get the most out of your writers.

The artificial intelligence platform can help you with everything from creating outlines and topic ideas to drafting and editing your content. Jasper.ai can also help you find the best sources for information and images, so you can create high-quality content that will stand out from the competition.

When it comes to creating content, there’s no one-size-fits-all solution. Depending on your needs, you may want to use a different tool for outlining, drafting, editing, or sourcing information and images. But if you’re looking for a comprehensive platform that can help you with all aspects of content creation, Jasper.ai is a great option.

If you need to create a blog post, Jasper.ai can help you come up with ideas for topics, find images to accompany your post, and even help you draft the content itself. The platform is also great for creating social media posts and emails, so you can get the most out of your content marketing efforts.

Get a free trial on Jasper.ai and know more about the great platform.

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What Is An Excellent Content Brief?

In order to produce high-quality content, you need to start with a detailed excellent content brief that outlines the goals, objectives, and target audience for the project.

An excellent content brief is a document that informs your writer about the article’s goal and intended direction, as well as references, suggestions, examples, and in-depth notes.

Even if you have a template, excellent content briefs vary from one project to the next depending on specifics like:

• Content-type(blog post, article, whitepaper, etc.)
• Who the content is being created for (in-house or for a client)
• The purpose of the content (to inform, have the reader take action, share news, etc.)

It’s also crucial to note that no two people, businesses, or editorial teams will approach an excellent content brief creation in the same way. Focus on what is best for you and your content writers, and everything else will become clear.

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Why You Need a Content Brief

The brief should outline the purpose of the content, the target audience, the tone and style of the content, and the key messages that need to be communicated. Without an excellent content brief, it can be difficult to ensure that all stakeholders are on the same page and that the final product meets everyone’s expectations.

Advantages Of A Content Brief

• Time and money are saved through the use of concise content briefs.

Writers who create poor first drafts require more time to edit their material. Editors must spend more time editing content because significant modifications need to be made by the author.

• Time and money are lost when an article is edited too much.

Before they write the first draft, an excellent content brief gives writers direction. It tells them what to concentrate on and how to go about their work. This data aids in the production of higher-quality material the first time around.

• Consistency Is Improved Using Content Briefs

According to a Flexjobs survey conducted in 2020, 65 per cent of respondents wanted to become full-time remote workers following the epidemic.

Keeping all of your marketing writers and editors in sync is critical. If everyone works from a common resource, they can consistently deliver high-quality material that meets your and your customer’s requirements.

• Ensure that deadlines are met with concise content briefs.

When content marketer is handling numerous projects, their editorial calendars are jam-packed. A missed delivery date might lead to a chain reaction of late deliveries and dissatisfied customers.

A content team that doesn’t have a strategy will spend all of their time getting important data or going through multiple iterations — this wasted time results in missed deadlines.

A well-informed team knows what they’re supposed to do and how to do it on time. However, the first step toward timely content production is to make an editorial calendar. Alternatively, our editorial calendar creation services provide a month, year, or longer customized content strategy.

How to Write an Excellent Content Brief

When writing an excellent content brief, it is important to be as specific as possible. The more information you can provide, the easier it will be for the writer to understand your vision and create content that meets your needs. Here are a few tips for writing an excellent content brief:

– Be clear about what you want to achieve with the content.

– Define your target audience. ?

– Describe the tone and style of the piece.

You don’t have to follow a specific template or include the same information in your brief. It can be shorter or have additional fields, but it must make clear which of the following:

1. Target Audience

Before developing a content strategy, every content agency or freelancer must conduct interviews with clients.

You can learn a lot about what the client wants and who their main target audience or buyer persona is by conducting focused interviews. Most businesses now seek to engage with many people.

You can do an audit on existing material to see if it adequately meets the target audience’s demands once you’ve identified your target personas.

After you’ve gathered all of this information, develop an excellent content brief to explain to writers, SEO managers, and editors who their material should be aimed at and how to satisfy a target persona’s requirements.

2. Keywords

Every content strategy requires thorough keyword research. Comprehensive keyword research allows you to focus your efforts on a group of subjects and determine whether your concepts are worth pursuing.

Marketers frequently utilize tools like Frase and Clearscope to discover target phrases, calculate search volume, and generate content outlines and structures.

Your excellent content brief should include your keyword research so that writers understand what topics to concentrate on when selecting an angle.

3. CTA

Every blog or landing page needs a call-to-action (CTA) that encourages readers to do something, such as sign up for a service or purchase a product.

Your brief should contain a clear description of the CTA’s objective. What do you want people to do? Tell them how the call to action should appear and what tone of voice to use.

4. SEO

In order to appeal to more audiences, you should: -> In addition to keywords, meta titles and descriptions are important aspects of effective SEO.

A meta title is what appears on search results pages, whereas a meta description is what appears beneath it. They’re to the point, punchy, and enticing for visitors to click through.

A topic focus is a brief description of the content angle. It aids in the creation of an outline or structure by suggesting themes, sources, and titles. The links area explains how to use internal and external connections. It also warns against links from rivals or unreliable sources.

5. Client Guidelines

This part explains important information about the client you’re writing for and any particular details they want to be included in the piece. It also lists rivals to avoid referencing or quoting.

Ideally, your client information section should contain the following:

Your brand’s tone, style guide, and voice will all help. Links to previous client articles and competitors to avoid are also important. Include any information that the author may find useful.

The excellent content brief is the starting point for your marketing strategy. You can use it as a guide for writers, SEO managers and editors on what you want them to accomplish with their material. Once you’ve gathered all of this information about your target personas, keywords, CTAs and other important aspects of effective inbound marketing that are outlined in our blog post; be sure to include these points in your content brief so that everyone involved knows how they should approach creating or editing content for your business.

The more specific detail you provide when writing an excellent content brief will make it easier for those who read it to create great pieces of copy optimized for search engine rankings–driving qualified traffic into your sales funnel!

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