Only 43 per cent of American adults, according to a report by the National Endowment for the Arts, read any type of literature not required for work or school. That’s disappointing given that reading is common among some of the world’s top achievers.

Bill Gates reads 50 books a year, Mark Cuban 3 hours per day, and Warren Buffett 500 pages each day. Bill Gates is reading half-a-book a week. A successful digital marketer must have an interest and a voracious appetite for information. Many of the world’s most renowned marketers have written various digital marketing books and guides that provide this knowledge.

Every few months, the digital marketing landscape changes, and whether you’re focused on inbound marketing, social media management, affiliate marketing, influencer marketing, personal branding, or traditional advertising, you have to stay current. If you’re searching for best digital marketing books to read, here are our top choices in 2021.

1. Hit Makers: The Science of Popularity in an Age of Digital Distraction | Derek Thompson

In Hit Makers, Atlantic senior editor Derek Thompson investigates the magic of why we like what we like and how mass cultural market economics shape our entire lives. More precisely, Thompson examines the science of popularity and the secret histories of popular culture hit in this book. It’s critical for marketers to comprehend how ideas spread across society. And it is crucial while creating your digital marketing strategy.

How reading Hitmakers can help you in digital marketing

Reading Hit Makers can help you in digital marketing because it starts with the basics of marketing. Derek Thompson discusses how marketers should be aware of the content they’re creating and what consumers will like. Marketers don’t want to create something that may not get attention. In this sense, marketers have to be aware of the trends and what the consumer wants. Hit Makers will help marketers understand how to create successful content in digital marketing.

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2. What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint | Nicholas J Webb

Do you think you have a good grasp of your clients? The best businesses in the world begin by researching their consumers’ wants, needs, and preferences tirelessly. In this era of information, determining such insights might be difficult. Nicholas Webb, an experienced business strategist and author of What Customers Crave, breaks down the procedure into only two simple questions: What do your customers love and what do they hate.

You’ll discover how to provide relevant and individualized customer encounters at all stages of interaction in this book. Webb digs deep into the art of making a client happy in every encounter with your business. In the ever-changing world of the internet, learn who your customers are and what matters to them.

How reading “What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint” can help you in digital marketing

If you are currently working in the field of digital marketing, reading What Customers Crave can help you to improve your work. The book covers what people want and expect from their experiences with companies online. Webb not only discusses how to build customer loyalty through great experiences but also how to communicate your services effectively.

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3. Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success | Sean Ellis and Morgan Brown

Hacking Growth, by Morgan Brown and Sean Ellis (creator of the term growth hacking), traces the history of growth hacking. Case studies from high-growth firms such as Dropbox and LogMeIn are included. Furthermore, the book is divided into two parts: The Growth Method and The Growth Playbook. Hacking Growth is a must-read for any entrepreneur or company owner wanting to grow their firm.

How reading “Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success” can help you in digital marketing

Reading Hacking Growth: Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success, Sean Ellis’ latest book on digital marketing, can help you with your digital marketing. Sean Ellis is the creator of the term growth hacking and he talks about how some companies grow faster than others. He says that it’s because they use more drastic measures to introduce their service to more people, like launching before anyone else or giving away free products. By reading Hacking Growth, you can find out about growth hacking and how it can help your company’s digital marketing.  

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4. Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You | John Hall

Top of Mind will teach you how to create top-of-mind distinction by connecting prospects, consumers, and coworkers with a method known as “you marketing” that John Hall calls “you marketing.” This is the basic concept that consistent and high-quality material improves people’s lives by linking them to what they care about. In other words, your content must give value! Reassess how you market your business with Top of Mind from John Hall.

How reading ” Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You ” can help you in digital marketing:

John Hall’s digital marketing guide “Top of Mind” is a must-read for any business owner or marketer who wants to create top-of-mind distinction by connecting prospects, consumers and coworkers with content.

John has been in the digital marketing world since before it was cool so he knows what works! With this book you’ll learn how to:

– Develop digital marketing strategies based on customer experience rather than digital metrics.

– Translate digital metrics into intelligence you can use to improve your digital marketing results.

– Create an inbound marketing strategy that converts visitors into customers and turns non-buyers into promoters of your business.  

“Top of Mind” is about the idea that consistent, high-quality content improves people’s lives by linking them to what they care about. The book focuses on digital marketing but the same principles apply across all disciplines: marketers, product developers, educators and parents will benefit from understanding how to use “you marketing.”

By reading this book you’ll learn how digital marketing works and get new ideas on how to expand your business using it.

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5. Hooked: How to Build Habit-Forming Products | Nir Eyal

Most of our daily product use is, in fact, heavily influenced by habit. This book by Nir Eyal looks at why people connect with certain goods and why others fail. You’ll discover how to develop products that attract consumers using the four-step technique outlined in this book. The principle of a trigger, action, action, reward, and investment has been used by several of the most successful internet firms.

How reading ” Hooked: How to Build Habit-Forming Products ” can help you in digital marketing:

This book explains digital marketing in a way that allows you to understand how people connect to certain digital content and why some digital content is successful while others fail. It also contains a four-step technique in order to help create digital products that will attract potential customers and provide desired results in regard to digital marketing.

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6. Ogilvy on Advertising | David Ogilvy

To create a current marketing campaign, you must understand how to do it in the past. This book, which was published in 1985 before digital marketing existed, is still a must-read for anyone working in marketing and advertising. That’s because David Ogilvy, “the father of advertising,”‘s guidelines and teachings are just as valid today as they were when the book was first published. Learn the secrets for advertising that works and how to generate a return on investment with a copy.

How reading ” Ogilvy on Advertising ” can help you in digital marketing

Digital marketing has progressed so much in the past 10 years. To be successful, it’s important to know what worked before digital even existed. Learn how to create an efficient digital campaign by reading this insightful work that provides examples of advertisements that have withstood the test of time. You’ll also learn about things that should be avoided at all costs so you can win over your audience and generate more leads than ever before–without having to spend any extra money!

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7. The Road to Recognition | Seth Price and Barry Feldman

Nothing could be farther from the truth. To many people, it seems that merely having a good product or service is insufficient. Branding is an essential component in any organization’s success, and starting your own business is no different. In this book, you’ll discover why having a strong brand matter now more than ever before in history to not just individual entrepreneurs but their organizations as well. Furthermore, The Road to Recognition shows how many successful business executives have benefitted from developing a personal brand.

How reading “The Road to Recognition” can help you in digital marketing

In digital marketing, having a strong digital marketing plan is a must. Creating your digital marketing plan is a lot easier when you have good digital marketing skills. Some digital marketing tactics that you can try are SEO, paid search platforms like Google Adwords, or organic link building strategies like content marketing and blog writing.

The Road to Recognition has digital marketers in mind. This book provides digital marketers with the knowledge base they need to invent their own digital strategy. The author provides readers with the necessary advice to be successful in digital marketing. The information provided includes digital best practices for selecting tools, determining the target audience, the importance of social media, and how to create an effective digital advertising campaign.

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8. Lean Analytics: Use Data to Build a Better Startup Faster | Alistair Croll and Benjamin Yoskovitz

Lean Analytics is a book that shows you how to use one core statistic to power your whole growth strategy. The author backs up his assertions with real-world examples from companies like LinkedIn, Airbnb, and PayPal. Reading this Lean Analytics will help you figure out the finest and most efficient metric for your business.

How reading “Lean Analytics: Use Data to Build a Better Startup Faster” can help you in digital marketing

The digital marketing industry has grown to be one of the most popular industries for marketers. The digital marketing industry is also currently looking for digital marketers with different backgrounds. With digital marketing being so vast, it can be hard to know where or who to start working with. Lean Analytics can help digital marketers by showing them how to use one core statistic (the Core Metric) to power their growth strategy. This book tells you how the Core Metric helps digital marketers make decisions based on data and always using what is most efficient.

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9. Contagious: Why Things to Catch on | Jonah Berger

“‘Word of mouth’ is 10 times more effective than traditional advertising, yet why do people discuss and distribute certain things rather than others? Why do some items catch on while others fade away? What exactly causes some ideas to spread like wildfire across the internet?” This is the basic idea behind Berger’s book, which has become nearly as popular as the ideas it discusses. Learn how word-of-mouth and social transmission work. This book combines solid research with compelling real-world situations.

How reading “Contagious: Why Things to Catch on” can help you in digital marketing

Reading Contagious: Why Things Catch On may help digital marketers by understanding the way that digital marketing works. This book combines solid research with compelling real-world situations. It is an excellent resource for those looking to gain a better understanding of digital marketing.

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10. Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves | Adam L Penenberg

Viral Loop is a primer on the power of shared content in the age of the internet. Adam L. Penenberg, an award-winning writer from The New York Times and WIRED, gives a thorough description of how internet businesses were intended to spread. This includes firsthand accounts from firms such as Facebook, eBay, Twitter, and Flickr. At the end of the day, we recommend reading this book for a comprehensive overview of how to create a product for large scale distribution.

How reading “Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves” can help you in digital marketing

If you’re interested in digital marketing, then reading Viral Loop is a must. It goes into detail about digital marketing and how it affects businesses, both large and small. It talks about digital marketing in the time of the internet when content has to be shared for it to be successful. Ultimately, digital marketers need to learn how their customers are using digital technology when they create campaigns.

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11. Ultimate Sales Machine | Chet Holmes

The Ultimate Sales Machine isn’t only about sales, as the name implies; it’s also about scaling a business from all marketing funnels. Chet Holme’s same methods for time management, leading teams, and optimizing every stage of your marketing channel will be covered in this book. This publication is intended to serve as a handbook for new CEOs.

How reading “Ultimate Sales Machine” can help you in digital marketing

This book provides digital marketing strategy insight to digital marketers and CEOs of digital marketing agencies. The book explores digital marketing tactics, digital marketing planning, and influencer marketing.

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12. Marketing Made Simple | Donald Miller

The world of mobile marketing and lead generation is full of buzzwords that must be carefully considered. Many marketing companies will suggest that you replace your logos, colour schemes, slick landing pages, and other window dressing in order to succeed in the realm of mobile marketing and lead generation. However, without a sales funnel in place, the majority of your marketing efforts would fail. If you’ve been wasting money on a marketing agency that isn’t producing results, Donald Miller can help you figure out why. He provides an easy-to-understand strategy for growing sales while also advancing your mission and interacting with potential consumers in Marketing Made Simple.

How reading “Ultimate Sales Machine” can help you in digital marketing

A digital marketing strategy that is designed to grow sales and profit can be broken down into three main objectives:

1. Build (the digital brand)

2. Capture (prospects)

3. Convert (qualified prospects)

The digital strategy for building a digital brand includes creating content such as blogs, videos, and downloadable resources that provide valuable information about the company and its digital products or services.

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13. Invisible Influence: The Hidden Forces That Shape Behavior | Jonah Berger

The notion that we believe we have more control over our everyday decision-making than we really do is explored in Contagious, Invisible Influence. We’re all susceptible to the power of social selling, as we will discover in this book. We recommend this book to marketers at all levels because it helps you comprehend the inconspicuous variables that influence our behaviour.

How reading “Invisible Influence: The Hidden Forces That Shape Behavior” can help you in digital marketing

One of the digital marketing strategies that it outlines is how to use digital content as a digital brand. The digital strategy for building a digital brand includes creating content such as blogs, videos, and downloadable resources that provide valuable information about the company and its digital products or services.

The first step to a successful digital marketing strategy is to understand your target audience. Marketers will need to be able to assess their needs and wants before they can effectively design a digital strategy. This book has chapters on understanding motivations, crafting “sticky” messaging, and capturing attention with curiosity gap copy.

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14 . Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology and Customer Experience | Travis Wright and Chris J Snook

It’s all about customer happiness nowadays. Customers or clients may look for alternative solutions if you aren’t providing a need in an easy manner. This book explains how to create a more engaging client experience plan for anyone interested in business. Digital Sense also explores how organizations can improve their competitive position by interacting with consumers where they are and using innovative methods to connect with them.

How reading ” Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology and Customer Experience” can help you in digital marketing.

This digital book discusses how to create a more engaging customer experience plan for anyone interested in business. Digital Sense also explores how organizations can improve their competitive position by interacting with consumers where they are and using innovative methods to connect with them. Here, readers will learn digital marketing strategy that includes creating content such as blogs, videos, and downloadable resources about the company’s digital products or services for building a digital brand.

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15. Digital Marketing for Dummies | Ryan Deiss and Russ Hennebery

We’ve all seen the bright highlighter yellow “For Dummies” books that provide step-by-step tutorials on a wide range of topics, including skills, hobbies, professions, and trades. The digital marketing version is no exception. The helpful guide teaches you the fundamentals of various sorts of digital marketing strategies and tactics in order to expand your brand’s reach and increase audience engagement. Learn everything you need to know about SEO and SEM from the experts at BuzzSumo, including how to optimize your content for search engines. You’ll discover new approaches to leverage content and influencer marketing that you’ve never heard of before. Put Digital Marketing for Dummies on your list if you’re looking for a more down-to-earth guide to digital marketing.

How reading ” Digital Marketing for Dummies” can help you in digital marketing.

There are many digital marketing strategies that digital marketers use to help build their brand. One of the digital marketing strategies that digital marketers can use is search engine optimization (SEO). The digital marketer will want to optimize the content they create in order to appeal to search engines. They would do this by using keywords and phrases appropriately in their content so they can rank higher in result pages when people search for relevant content. Learn more about SEO and SEM in “Digital Marketing for Dummies.”

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16. Originals: How Non-Conformists Move the World | Adam Grant

The idea-generating approach taken in Originals is a New York Times bestseller that examines how to encourage innovative and creative thinking. Grant draws on his experiences in business, politics, sports, personal life, and entertainment to show how to find the source of a good notion at first. Anyone working in business will appreciate the recommendations for creating a team of leaders and determining when to act appropriately.

How reading ” Originals: How Non-Conformists Move the World” can help you in digital marketing.

The digital marketing strategies that you have been using might not be the most effective digital marketing strategies for this digital era. The digital era was made with digital spaces and digital people. So how do I digital market my product or service in a digital world? You need to start by understanding who your customer is and then build a strategy around what they want from your products and services.

In this book, the author talks about how non-conformists move the world. Non-conformist are those people who break conventions to make products or find solutions to problems that improve our life as a society. In this book, the author shares how he believes non-conformists can move the world by using their creativity and innovation

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17. Hello My Name is Awesome | Alexandra Watkins

Hello, My Name is Awesome is the most thorough book on product and company name selection. The second edition has been completely updated, with twice as many resources and stories about the greatest and worst names ever. This book will provide you with ideas for generating innovative names, techniques for stealing excellent domain names, secrets for obtaining top-notch domains, and ways to get your brand off to a good start. A business isn’t a business unless it has a name.

How reading ” Hello My Name is Awesome” can help you in digital marketing

“Hello, my name is Awesome” can help digital marketing by providing digital marketing strategies such as digital strategy and digital marketing campaigns. Digital strategy is a set of digital tactics for achieving organizational goals. The digital strategy must continuously evolve to keep up with the digital sphere.

A digital marketing campaign defines the process of using digital tools to reach a specific target market, showcasing a product or service. They also provide digital tools for different aspects of digital marketing such as social media, search engine optimization and analytics.

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18. Hug Your Haters: How to Embrace Complaints & Keep Your Complaints and Keep Your Customers | Jay Baer

Your haters aren’t your problem, says Jay Baer. He believes that a rise in consumer complaints is a major potential and impetus for businesses to improve customer service into a marketing edge. Only 8% of customers agree that companies provide excellent customer service, according to 80% of firms. In the era of the internet, when customer support has evolved into a wild roller coaster ride for businesses, Jay covers the essential actions required to retain and please customers.

How reading ” Hug Your Haters: How to Embrace Complaints & Keep Your Complaints and Keep Your Customers” can help you in digital marketing

After reading ” Hug Your Haters: How to Embrace Complaints & Keep Your Complaints and Keep Your Customers” digital marketers can see a more positive digital marketing future. The content becomes more about satisfying the customer instead of selling a product.

When digital marketers have a customer-obsessed mindset, they will start to notice how often their customers are complaining about digital content that is available online today. We need to learn from digital content that is being complained about and improve digital marketing so that it starts to please our current customers instead of just getting new ones.

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19. Marketing 4.0: Moving from Traditional to Digital | Phillip Kotler

This is a much-needed handbook for future generation marketing. This book from the world’s top marketing authorities helps you navigate the increasingly connected world and changing consumer landscape to reach more consumers, more effectively.

How reading ” Marketing 4.0: Moving from Traditional to Digital” can help you in digital marketing

If you are a digital marketing professional, ” Marketing 4.0: Moving from Traditional to Digital” is the perfect book for you. You will learn about digital marketing strategies in this book which can help increase your business.

– The constant change of consumers’ landscape influences digital marketers need to be adaptive

– There are many digital channels that digital marketers can use in order to achieve their goals

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20. SEO 2017: Learn Search Engine Optimization with Smart Internet Marketing Strategies | Adam Clarke

This is regarded as one of the most useful books on digital marketing. Anyone interested in learning about SEO techniques and methods to rank on Google’s first page of search results should read this book. The book covers a number of crucial issues surrounding search engine optimization. It will walk you through the fundamentals of search engine optimization and how to expand your company’s digital footprint. It will also provide you with recommendations on how to improve your Google search ranks and traffic/engagement while also expanding customer reach via SEO.

How reading ” SEO 2017: Learn Search Engine Optimization with Smart Internet Marketing Strategies” can help you in digital marketing

This book ” SEO 2017: Learn Search Engine Optimization with Smart Internet Marketing Strategies” can help you in digital marketing. This book will teach you how to rank on Google’s first page of search results. It also covers a number of crucial issues surrounding digital marketing techniques and methods to rank on Google’s first page of search results.

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21. Content Chemistry, 5th Edition | Andy Crestodina

In this edition, the author has carefully evaluated the book’s contents to include the most up-to-date marketing research, emerging methods and trends, as well as current standards. The book is a link between old and new information. It’s useful for anyone who is new to the realm of marketing or wants to expand on their existing marketing knowledge.

How reading ” Content Chemistry, 5th Edition” can help you in digital marketing

There are digital marketing trends that you need to be aware of in order to be successful and stay competitive. One book that can help you with digital marketing, Content Chemistry: Formulas and Processes for Creating Marketing Muscle, is a helpful resource for digital marketers who want to stay up-to-date on digital marketing trends.

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22. AI for Marketers, 2nd Edition | Christopher Penn

The influence of artificial intelligence (AI) in today’s society cannot be ignored, and its role in our daily lives is probably underestimated. The future of marketing is examined in this updated edition, which will change it for good as AI advances.

Christopher is a specialist on AI-related marketing issues, and the book is ideal for anybody wanting to learn the fundamentals of AI and how it is utilized in marketing. You’ll be astonished at how much AI influences marketing once you see how it’s used in areas like YouTube suggestions, Facebook advertising, and Instagram Stories.

How reading ” AI for Marketers, 2nd Edition ” can help you in digital marketing

This book can help digital marketers to understand how AI is influencing digital marketing.

The influence of artificial intelligence (AI) in today’s society cannot be ignored, and its role in our daily lives is probably underestimated. The future of marketing is examined in this updated edition, which will change it for good as AI advances. Christopher is a specialist on AI-related marketing issues, and the book is ideal for anybody wanting to learn the fundamentals of AI and how it is utilized in marketing. You’ll be astonished at how much AI influences digital marketing once you see how it’s used in areas like YouTube suggestions, Facebook advertising, and Instagram Stories.

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23. Social Media Marketing 2018: How to Boost Your Company’s Success with Facebook, Twitter, Instagram & Co. – Stephanie Holmes

To promote her book, Stephanie Holmes uses her vast social media knowledge and online marketing expertise to provide a guide that will assist any business use social media to improve its online messaging. The book has an easy-to-understand structure with valuable advice on developing a bespoke social marketing plan for each company. It’s a must-read for anyone interested in entering the world of social media management, and it’s among the finest books on digital marketing.

How reading ” Social Media Marketing 2018: How to Boost Your Company’s Success with Facebook, Twitter, Instagram & Co ” can help you in digital marketing

The digital marketing guide, ” Social Media Marketing 2018: How to Boost Your Company’s Success with Facebook, Twitter, Instagram & Co.” has an easy-to-understand structure that provides valuable advice on developing a bespoke digital marketing plan for each company. It’s a must-read for anyone interested in digital marketing.

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24. Guerilla Marketing | Jay Conrad Levinson

This book is primarily intended for small new businesses that do not have access to large sums of money for a big marketing campaign. However, the author’s examples may be applied by both tiny and well-established organizations.

This recommended reading for online marketing teaches you how to use free and easily accessible platforms like social media and podcasts to increase brand recognition. This is a must-read for startups and small businesses.

How reading ” Guerilla Marketing ” can help you in digital marketing

Digital marketing is one of the toughest businesses to get right. The digital marketer’s job is to build a digital presence, acquire customers and grow sales online.

This book has helped digital marketers navigate the ever-changing landscape of digital marketing with over 30 years of experience in the field. It will teach you how to use free and easily accessible digital platforms like social media and podcasts to increase your brand recognition – this is a must-read for startups and small businesses. So if you’re in business, or just want to be in business, then grab yourself a copy today!

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25. This Is Marketing: You Can’t Be Seen Until You Learn to See  | Seth Godin

Godin provides the fundamentals of marketing from a wealth of experience. This is one of the most useful books on digital marketing. It works for every marketer or business, no matter what product or service they’re selling. The book will assist you in recreating how you communicate with your target audience about your goods or services in order to create meaningful connections with them.

The book addresses issues such as product positioning, brand storytelling, and effective communication with the target audience.

How reading ” This Is Marketing: You Can’t Be Seen Until You Learn to See  ” can help you in digital marketing

Reading “This Is Marketing: You Can’t Be Seen Until You Learn to See” can help you get digital marketing know-how. The book has content that covers digital marketing fundamentals, digital marketing for business owners, digital marketing for digital marketers, digital marketing for large corporations, digital marketing for small business owners, digital marketer checklist, digital marketer’s toolkit, digital marketer’s work companion.

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Why you must read digital marketing books

Marketing is a subject that has been changing with the times, and there are a number of digital marketing books that have been written to cover the new trends in online marketing. The world of marketing has evolved considerably from what it was 50 years ago. It’s important to read these digital marketing books so you can be up-to-date on the latest developments in the digital marketing world. The books will update your knowledge of the field, and you’ll have strategies that you can apply to your business right away.

These are some of the best digital marketing books on the market today, so pick up a copy of one or two for yourself. They’ll broaden your understanding of online marketing and give you many digital marketing strategies for any future campaigns that you want to run.

If you’re new to the world of marketing or want to expand your existing knowledge, this in-depth article is a must-read.

There are just too many digital marketing books to discuss in this piece, and we’ve only covered a tiny fraction of what is available. There’s plenty more for you to read if you’re interested in learning more about digital marketing.

Choose carefully from the list above based on your needs and absorb the material inside each page like a sponge. To ensure that you have all of the information, take as much time to read the books from cover to cover.

At some point, you’ll have to put everything you’ve learnt into action. Because reading these books is pointless if you won’t put what they teach into practice.

So use the framework in the books to your advantage and make the most of your business! Which book will you consider reading? Let us know!

Also read: Is Blogging Alive? What You Need To Know About Blogs As An Affiliate Marketer